{"id":802,"date":"2013-08-09T09:22:44","date_gmt":"2013-08-09T13:22:44","guid":{"rendered":"http:\/\/www.willyurman.com\/teaching\/?p=802"},"modified":"2013-08-09T09:38:01","modified_gmt":"2013-08-09T13:38:01","slug":"short-attention-spans","status":"publish","type":"post","link":"https:\/\/www.willyurman.com\/teaching\/short-attention-spans\/","title":{"rendered":"Short Attention Spans"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"803\" data-permalink=\"https:\/\/www.willyurman.com\/teaching\/short-attention-spans\/september-23-2011-photo-by-will-yurman\/\" data-orig-file=\"https:\/\/www.willyurman.com\/teaching\/wp-content\/uploads\/2013\/08\/boredboy.jpg\" data-orig-size=\"\" data-comments-opened=\"1\" data-image-meta=\"[]\" data-image-title=\"September 23, 2011. (photo by Will Yurman)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.willyurman.com\/teaching\/wp-content\/uploads\/2013\/08\/boredboy.jpg\" class=\"aligncenter size-medium wp-image-803\" alt=\"September 23, 2011. (photo by Will Yurman)\" src=\"http:\/\/www.willyurman.com\/teaching\/wp-content\/uploads\/2013\/08\/boredboy-700x467.jpg\" width=\"700\" height=\"467\" \/><\/p>\n<p><a href=\"http:\/\/corp.visiblemeasures.com\/news-and-events\/blog\/bid\/14410\/Benchmarking-Viewer-Abandonment-in-Online-Video\" target=\"_blank\">The study<\/a> is a few years old, but assuming the numbers are still true, nearly 20% of viewers stop watching a video in the first 10 seconds! And close to half (44%) are gone after a minute.<\/p>\n<p>There is no reward for starting slow in your video &#8211; if you don&#8217;t get people&#8217;s attention right away, they won&#8217;t stick around.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.nytimes.com\/2010\/10\/11\/business\/11drill.html?_r=1&amp;\" target=\"_blank\">Short Attention for Videos in the New York Times<\/a><\/p>\n<p>&nbsp;<\/p>\n<div style=\"min-height: 30px;display: inline-block;\"><input id=\"802\" style=\"float: right;max-width: 50px;\" src=\"https:\/\/www.willyurman.com\/teaching\/wp-content\/plugins\/wp-advanced-pdf\/asset\/images\/pdf.png\" alt=\"#TB_inline?height=230&amp;width=400&amp;inlineId=examplePopup1\" title=\"Export pdf to your Email\" class=\"thickbox export-pdf\" type=\"image\" value=\"Export to PDF\" \/><\/div>","protected":false},"excerpt":{"rendered":"<p>&nbsp; The study is a few years old, but assuming the numbers are still true, nearly 20% of viewers stop watching a video in the first 10 seconds! And close to half (44%) are gone after a minute. There is no reward for starting slow in your video &#8211; if you don&#8217;t get people&#8217;s attention [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[7],"tags":[],"class_list":["post-802","post","type-post","status-publish","format-standard","hentry","category-multimedia"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.willyurman.com\/teaching\/wp-json\/wp\/v2\/posts\/802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.willyurman.com\/teaching\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.willyurman.com\/teaching\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.willyurman.com\/teaching\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.willyurman.com\/teaching\/wp-json\/wp\/v2\/comments?post=802"}],"version-history":[{"count":0,"href":"https:\/\/www.willyurman.com\/teaching\/wp-json\/wp\/v2\/posts\/802\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.willyurman.com\/teaching\/wp-json\/wp\/v2\/media?parent=802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.willyurman.com\/teaching\/wp-json\/wp\/v2\/categories?post=802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.willyurman.com\/teaching\/wp-json\/wp\/v2\/tags?post=802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}