How to begin

Very nice post on writing a strong lead – and it applies equally well to video, audio and writing.

RT @clearvoice: A good lead is enticing. It beckons. It promises the reader their time will be well-spent and sets the tone and direction of the piece. All great content starts with a great lead. #freelancewriting #contentmarketing https://t.co/jTE6pXCeZi… via @ClearVoice

— Lin Grensing-Pophal (@LinWriter) September 19, 2018